The 8 | BMW Sensory Experience

Role: Creative Director

We wanted to offer a unique soundscape and visual installation that simulated the feeling of being behind the wheel of the all-new 8 series. Using real sounds of the all-new 8 Series, we’ve partnered with audiovisual artists NONOTAK Studio to create a dream-like environment of sound and light that simulates the unexplainable feeling of driving the 8. 

The idea comes to life through social content and also at an interactive event at Pebble Beach, California.

Executive Creative Director: Evan Jones
Director: Sean Edwards
Director of Photography: Tom Kucy
Artist: NONOTAK Studios

Case Study

The Reveal Teaser

An accelerating reveal of the 8 through projected light on the beautiful shapes of the vehicle.

Hero

The long form piece to the teaser. It combines the four different ways we were using light, projection, and texture to capture the 8 series.

Social

We brought the idea to life through dynamic social content on Instagram and Instagram Story hacks that let users exert control over the sound and lighting effects around the car as they tap through the stories.

behind-the-scenes