Budweiser made in america
Role: Art Director
Budweiser is an American icon but felt outdated to this generation. Our challenge was to present Budweiser as a brand that is as diverse and creative as today's America.
The philosophy behind the "Made" work was the observation that the one unifying thread of a global generation of millennials is their desire to, "make it."
Made in America is a yearly music festival put together to celebrate all of us making it in this country. It features a diverse set of music prodigies, from Jay-Z to Miike Snow. It's a show you won't want to miss.
Art Directors: Pablor Velez and Matt Silvester
Copywriter: Micky Treutlein
CCO: Chris Cereda
LOGO EXPLORATION
FINAL PRINT
