Logitech - “Defy Logic”
Role: Associate Creative Director
THE OLD RULES NO LONGER APPLY
Logic. It’s a beautiful thing. But it can keep things expected. Safe. And even hold us back. Those who yearn to bring more creativity, equality, and a bit of the extraordinary to the world need to leap past what logic dictates.
These are the stories of individuals defying expectations, ignoring limits, and creating a new logic that fits whatever they want to do next.
Executive Creative Director: Chris Perrins
ACD Copywriter: Eric Flynn
Art Director: Angela Lai
Creative Director: Jonathan Davis, Karl Keily, Michael Walsh, Pierre Sponchiado
Long Form :60
For @zach.lieberman and @molmolkuo, the reality is simply a suggestion. In their work, creativity and technology collide to find beauty in the impossible. Together, the duo is known as YesYesNo.
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Superbowl
These are the stories of how artists and individuals affect real change through defying expectations, defying limits, and redefining logic into whatever they do next.
