Lubriderm TV and Website

Role: Senior Art Director

Lubriderm is a beloved skincare brand but was seen as boring. Our strategy, concept and rebranding work repositioned the brand as Every Body Care™ and the #1 lotion recommended by tattoo artists for tattoo aftercare. 

Copywriter: Claire Mirisola
CCO: Andy Langer
Producer: Leanne Rahner
Director: John Poliquin

Lubriderm Tattoo Website

Objective: Get consumers who seek tattoo aftercare information and products – as well as continuing tattooed skin care options – to view Lubriderm® as an expert-recommended choice for tattooed skin care, driving purchase of Lubriderm® Daily Moisture Lotion Fragrance Free by providing information and answers to the most frequent tattoo aftercare search queries.

UI/UX Designer: Jessica Haas
Copywriter: Claire Mirisola

Behind the Scenes