Samsung | UNpacked event

Role: Senior Creative

To launch Samsung’s unpacked event, we wanted to create an unexpected, elegant visual solution to generate excitement for Samsung’s exceptional new products.

To show off the versatility of the products, the DOOH features a liquid symbol in a bronze hue, matte finish that continuously shifts into a variety of shapes, mirroring the seamless functionality that the devices power.

Creative Director: Matthew Wakeman and Mike McKay
Senior Creatives: Mike Butler, Flavia Gonzalez, Emily McNulty
Art Director: Nick Corona
Copywriter: Patrick Farrell, Dotun Bello

Studio: ManVsMachine
Press: Adweek, Campaign Asia, TechRadar and Android Community.

The Process

Our design approach to the Cooper Color story took various forms and shapes. From Embossed Cooper to Dusted Cooper, we tried every design approach before finally landing on Evolving Cooper.

Here’s a glimpse into some of the other designs we've explored.

AR Experience

A project isn't complete without an AR experience! Here's a small sample of a giant deck of AR ideas we came up with.

• Copperized your environment and items.
• It's an all-new copperized music video featuring Korea's most popular boy band, BTS, and you get to be a part of it! Create the best dance moves by using ARCore's motion tracking and light estimation; the members will mimic your movements. The best choreography will be featured in the next music video.

The Result

Currently, the DOOH video has 10.9M views and counting…
The click-through rate on our Evolving Cooper teaser campaign is 14% higher than any other year to date.