SOFI - Get your money right

Role: Associate Creative Director

Millennials were handed a raw deal, economically speaking. A lot of people suffer from Student Loan, Credit Card Debt, or surprise expenses from unexpected accidents.

We wanted this campaign to reflect the realness of being a working millennial with their current financial stresses. But instead of focusing on the feeling of instability, frustration and paralyzing fear that they can’t ever get back on their feet, we turned this campaign into a fun snackable content that could be a tool for them to tackle their financial troubles.

Chief Creative Officer: Mike McKay
Creative Directors: Ryan Holland and Kacey Coburn
Copywriter: Miles Evans
Directors: Mathery Studio
Featured in: THE DRUM

SoFi Showcase

Photoshoot

Social

Banner

OOH

Behind the Scenes