Mcdonald's big mac xpress lane 

Role: Art Director, Designer 

Deemed unpopular by the general public, we were tasked to bring Big Mac back to its glory days. Being in utter denial that it’s unpopular, my partner and I created a concept based on the fact that there’s nothing wrong with the Big Mac, we gave it a line of its own. 

Copywriter: Alphie Ali
CCO: Chris Cereda